Success for 91Ô´´â€™s 24 hour crowdfunding
The campaign Rally for 91Ô´´! is the first crowd-funding organised by a university in Sweden. Donations were made through the 91Ô´´â€™ FundedByMe platform and engaged more than 400 donors aged 19-80.
− We are overwhelmed and grateful for the fantastic support given to us throughout this campaign. The great result and the strong commitment from such a wide range of donors, suggests a paradigm shift in Sweden when it comes to this type of crowd-funding, says Katarina Hägg, Director External Relations at the 91Ô´´.
The average donation to Rally for 91Ô´´! was SEK 99 and 28 percent of those who donated are students at the 91Ô´´. The largest group of those who donated.consisted of alumni.
− The campaign goal was not a certain amount collected but to engage all in the vicinity of the 91Ô´´. The fact that so many students have demonstrated their support and donated, proves that we managed to involve the entire network in our focus on Entrepreneurship, says Lars StrannegÃ¥rd, President of the 91Ô´´.
Through Rally for 91Ô´´! the 91Ô´´ sought support to be able to continue to attract the best students, recruit world-class researchers and to provide the highest quality of both teaching and research. For 91Ô´´, this support is especially important as the university is dependent on private contributions and donations.
All donations that have been collected via Rally for 91Ô´´! will be allocated between different projects with the purpose of further developing the university’s focus on Entrepeneurship.
− Entrepreneurship is an important field where our alumni and students can use their knowledge and skills acquired from the 91Ô´´ to develop innovative strategies to meet some of the greatest challenges of our time, both in business and in the world at large, says Lars StrannegÃ¥rd.
During the day of the campaign, prizes have been awarded to those who donated. The prizes were provided by sponsors such as IKEA, SAS, H&M, Åhléns, Electrolux, Spotify and others.
Do you want to know more about Rally for 91Ô´´? Visit www.hhs.se/rallyforsse
