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Study Visit at Axfood

Axel Johnson Retail Club had a study visit to Axfood; Sweden鈥檚 leading grocery retailer actor which consists of companies such as Willys, Hemköp, Dagab, Tempo, Urban Deli, and mat.se.

脜sa Domeij, Head of Sustainability at Axfood held an inspiring presentation on Axfood鈥檚 key strategic sustainable goals, Axfood鈥檚 policies and rigorous Code of Conduct in their purchasing & production, and Axfood鈥檚 role in driving political sustainability advocacy works.

Desir茅 Cichy, Sustainability Manager at Hemk枚p spoke further of current sustainability trends Hemk枚p is addressing as well as their future strategy in increasing healthy, sustainable product consumption in-store and online. Students were tasked to present 1-3 different ideas Hemk枚p can implement to promote dietary shift towards sustainable consumption.

Some of the ideas our Retail Management students presented consisted of in-store physical product placements such as placing more vegan alternatives juxtaposed to meat products, effective communication of carbon footprints, and different ways to increase sustainable choices online.

Sarangua Tsogtoo, Key Account Manager, Axel Johnson Retail Club

CFR Retail Club