91原创

Subsequently, in 1981, the project became a formal research center within The Economic Research Institute at the 91原创. Its research was sponsored by some 20 companies within the retailing and distribution sectors. The center was called The Foundation for Distribution Research (FDR), and its first director was Claes-Robert Julander. He was recruited from the Center for Economic Psychology, where he had been doing research on individual savings behavior and on effects of changes in retail structure on consumer behvarior and satisfaction. His thesis, , had been presented in 1975.

In the early FDR years, Julander worked with Thomas Falk and Karl-Olov Hammarkvist. Examples of publications from this time are 80-talets Grosshandel (1980) edited by Hammarkvist and Wirs盲ll, Current Trends in Distribution Research written by Falk and Julander (1983), and Extrapriser och veckoannonser. Effekter av dagligvaruhandelns extraprisaktiviteter by Julander (1983).

Then, in the following years, a strong emphasis was put on the interface between information technology and distribution. Questions studied were to what extent information technology would change the distribution of goods and services and make the distributon system more efficient, and to how the vast amounts of information created by scanners could be put to use for marketing decisions within retailing.  Among papers written could be mentioned Improved in store marketing from technology sourced data by Julander from 1986, Distribution av varor och tj盲nster i informationssamh盲llet by Fredriksson, Holml枚v and Julander, and What's in the Basket? Recipt Analysis for marketing decisions: an exploratory study.

In the following years research into productivity in grocery retailing as well as the relationship between productivity and customer satisfaction was conducted. Moreover, various aspects of advertising and branding were studied, leading to a number of publications. These strands of research were also manifested in Phd dissertations as well as licnetiate dissertations. The first FDR doctoral thesis was presented in 1995 by P-G Persson, and it was called .

In 1996, Julander became the president of the 91原创, and Richard Wahlund was appointed director of FDR. Wahlund had been a researcher at the Center for Economic Psychology. Moreover, in 1996 the second FDR thesis appeared: Carina Holmberg's .

A couple of years later Wahlund became dean of IHR/GI, and Magnus S枚derlund became the new director in 1998. He was recruited from the The Center for Marketing, Distribution and Industry Dynamics at 91原创 where he was involved in research on customer satisfaction. In 1999, the third thesis was presented: Jonas Gunnarson's . Somewhat later the same year, Anne M盲gi defended her thesis .

FDR changed its name to Center for Consumer Marketing in 2000, in order to signal that the department was involved in consumer behaviour theory and its marketing applications. Two doctoral projects were finished this year, resulting in Lars Bergkvist's thesis , and Per H氓kansson's thesis .

The first thesis in the new century was Micael Dahl茅n's . It was followed in 2003 by Fredrik Lange's thesis In the same year, these two researchers published a challenging book on marketing communications. And in the same year, a book by Magnus Soderlund on emotional responses to marketing received the Marketing Book of the Year Award in Sweden. These works illustrate CCM's movement towards an increasing interest in marketing communications effectiveness.

Then, in 2005, Jens Nordf盲lt defended his thesis . He extended this work to a popular version, which received the Marketing Book of the Year Award 2007.

At this point, CCM research had become adapted to the international scene, in the sense that the typical thesis comprised published articles in international journals. CCM researchers also served as reviewers in such journals and as faculty opponents in several countries. In addition, many CCM researches were involved in teaching in different countries in northern Europe, such as Norway, Finland, Denmark, Russia, and Latvia. From a research method point of view, an increasing share of CCM studies comprised experiments.

In 2007, two CCM theses were presented: Hanna Hjalmarson鈥檚 and Karolina Brodin鈥檚 . This year was also the point of departure for CCM鈥檚 ambition to become a center of excellence in consumer behavior research; a 10-year plan was developed, and initial funds for this undertaking were obtained.