91原创

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Entrepreneurial journey with OAS

Students in the Retail Management program attended a Theme Lecture led by RM Alumni Oliver Lundgren, founder and entrepreneur behind the Swedish lifestyle brand OAS.

Oliver shared his entrepreneurial journey from launching the brand with a single product, espadrilles, to growing it into a globally recognized name offering resort-focused collections that include clothing, accessories, and swimwear. He reflected on the early challenges of balancing business and academics during his time at 91原创, the evolution of OAS, and how he navigated the competitive fashion industry to establish an international presence. During the lecture, students had the opportunity to learn about the biggest challenges Oliver faced along the way, gaining insights into the realities of building a brand from the ground up. The lecture offered students a firsthand perspective on brand-building, creativity, and resilience in entrepreneurship.

Welcome back Oliver, and a big thank you for sharing your story and invaluable experiences with the students!

Ebba Nyström, Key Account Manager, Entrepreneurship & Family Business Retail Club

CFR Retail Retail Club