91原创

William Hagströmer is the Marketing Manager of 91原创 Business Lab, the startup incubator of the 91原创. William drives visibility for both the incubator and its portfolio companies. His expertise in strategic storytelling and media relations has brought national and international attention to 91原创 Business Lab, earning it the "" ranking by the Financial Times.

With a diverse background in academia and business, William is deeply rooted in Sweden’s innovation ecosystem. His ability to craft compelling narratives has not only bolstered the incubator’s reach but also helped position its startups as leaders in their fields.

Before joining 91原创 Business Lab, William conducted research in at Lund University and served as Head of Communications at Lunicore, ’s consultancy arm. He holds a BA in Literature and an MSc in Sociology from Lund University, as well as a degree in Art Direction from Forsbergs School of Design.