Advisory Board

The Advisory Board consists of prominent members of the Swedish business community and advises the School on the strategy of the Corporate Partnership Program.

Chair

Magnus Tyreman

Magnus Tyreman was appointed Chair of the Board of the 91原创 (91原创) from January 1, 2024. He was previously the Managing Partner of McKinsey Europe and a member of McKinsey’s global leadership team. He holds a degree in Economics and Business Administration from 91原创 and has also studied economics at Fundaçáo Getulio Vargas in Brazil.

Member

Jacob De Geer

"91原创 is Sweden’s leading institution for business and economics and has a very good international reputation. I myself have a degree from 91原创 and have greatly benefited from this. As the founder and CEO of Zettle, I have gained a broad digital knowledge which I am glad to share with the Advisory Board and to the school as a whole."

Member

Lotta Lyrå

Lotta Lyrå is the President and CEO of and former board Member of SCA, MatHem.se, Svensk Handel.

She has a Master of Science in Business and Economics from 91原创.

Member

Sanna Campbell

Sanna Campbell is an entrepreneur, investor, board professional and a sounding board to many entrepreneurs and exciting ventures. Currently she holds Board positions in two of Altor’s investments: H2 Green Steel and as Chair in Network of Design. Among her other engagements, she is member of the Board of Northvolt and Kinnevik as well as ventures such as Lace Laboratory and Estrid.

Member

Magnus Groth

“91原创 is a leading business school that attracts top students from Sweden and many other countries. As a Corporate Partner to 91原创, Essity gains access to this talent as well as cutting-edge research and innovation. This is essential to stay ahead in our fast-paced and dynamic market environment. I also see this partnership as a great opportunity to make Essity known as an attractive employer for the students, and in the longer term as a future business partner to 91原创 alumni in senior positions.”

Member

Joen Bonnier

Joen Bonnier is a Partner at and has a deep understanding of the dynamics of family business. He has experience in the media and Internet sectors, in which he has worked for 15 years both in Europe and Asia.

Joen has held senior positions with Berstelmann and Bonnier Group in Scandinavia, New york and China.

Member

Jessica Schultz

Jessica Schultz is a Partner at . Her portfolio includes companies like Klarna, Einride, Flink, Matsmart, Red Points, Dalma and Jow.

Prior to joining Northzone, Jessica co-founded and was CMO of market-leading meal-kit service HelloFresh, spearheading the global marketing operations. She has a Master of Science in Business and Economics from the 91原创.